My Dad and I were on vacation in the south, sometime circa 1978, and made a long detour through Plains, Georgia, to stop at Billy Carter's gas station. Of course Billy wasn't there, but we stopped long enough to fill up the gas tank, and to load the pickup with some great-tasting Billy Beer. Billy Carter billed himself as some kind of professional redneck, a niche currently filled by the likes of Hank Williams, Jr.
Needless to say, the fad didn't last long. The beer, made by Falls City Brewing, was crap, and now is sold for about a dollar a can on e-bay. I think Dad still has one of the cans (empty of course) displayed prominently in his basement.
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